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In short, API integration is the process of combining two applications so that they can share information. Businesses integrate software for a faster user and employee experience. Read about real-life examples of API integrations and 3rd party API integrations using custom code.

We put Marketo, Eloqua, Pardot, HubSpot, Act-On, and Autopilot head to head. From $0 to $3000/month, compare various Marketing Automation Platforms and see how they stack up. Compare benefits, drawbacks, pricing, and how each stands out.

A ubiquitous practice in the development world, the vast majority of teams employ it to be able to simultaneously work on code, catch errors early on, and prevent bad code from being pushed. Oh, and it automates a big part of testing, building and deployment.

Every interaction you have with a customer is a chance to nudge them toward the next interaction you want them to have. Drip campaigns are a way to have these small nudges snowball into action, and result in more sales and an increased brand awareness.

Integrating both systems can allow both your marketing and sales teams work better, faster, and smarter together. Efforts to integrate them can yield much better returns than individual team efforts, help teams surpass KPI goals, and provide a much better customer experience.

Integrating both systems can help you close more sales, maintain better control and visibility over your entire sales funnel and increase its efficiency. Find out how you can go about taking the first steps today.

While the benefits of automation are clear, not everyone in business realizes what it can do. It isn't just for big corporations, where there's always a way to optimize, audit or reduce cost. The simplest things can sometimes have tremendous effect. You just have to figure out where to start.

The concerns for scams are real, and information asymmetry means that some are paying between $15-50k for the service. At which point, who is really benefitting from your business? Find out how you can start automating your store on your own.

APIs help different software talk to each other; they open the door to time-saving automation and allow code to take over the painful job of transferring data between systems or manually creating many objects. Begin understanding how this wonderful technology works here!